When Ellie Davis decided to close down her children’s clothing boutique, an extraordinary business pivot was in the works. As soon as she’d shut the doors, her phone started ringing off the hook.
On the other end? Local business owners.
But not to purchase unsold inventory or rent the space – to inquire about Ellie’s availability for branding expertise. It turns out all the effort she had put into marketing her boutique was the only portfolio her budding agency would need.
Say Yes Business Solutions was born.
5 years later, business is booming
What began with Ellie creating logos and social media campaigns for small businesses has grown into a team of digital creatives serving up-and-coming VC-backed brands. You might have seen some of their clients present to Mark, Kevin and Lori on Shark Tank.
Today, Say Yes primarily works in the consumer packaged goods space, and as the company’s reputation grows, so does the long list of referrals wanting to work with them.
So, ironically, this marketing agency doesn’t need to do any marketing at all.
The right thing should be easy
Speaking of Say Yes’ marketing chops, Ellie explains that getting your branding and strategy right is as much about listening to the market and paying attention as it is being technically sound.
Her business philosophy is that the right thing should be easy. Too many small business owners are stubborn in thinking they know what their target market wants. “Allow your business to grow naturally,” she advises, “and let the market guide your decisions.”
This means:
- Letting go of your ego
- Taking the time to be introspective
- Having the courage to change when the market tells you to
And for professional services companies like hers, this also means choosing the right clients and being open to adjusting your business model to best support their needs.
Say Yes Business Solutions specializes in custom graphics & branding, social media management, and website design.
